by Noelia Martin | Apr 9, 2018 | Blog
With the digital world being guilty of reducing our attention span to less than 10 seconds, content creation now comes with challenges. Beyond knowing the audience’s behaviour and the appropriate channel to convey a message, airlines have to seek information that...
by Noelia Martin | Dec 16, 2016 | Blog
As Forbes states, Bleisure travel is the way to making the most out of business trips. And for a good reason. The Bleisure traveller is a new hybrid traveler: the business man or woman who is looking to have a little fun, whether it be sightseeing, museum (or bar)...
by Noelia Martin | Jul 6, 2016 | Blog
With the arrival of summer, it is almost impossible not to think about holidays. When I talk about holidays, I mean amazing beaches, spectacular scenery and unique locations around the world… every destination we dream to visit someday. In my case, I feel...
by Noelia Martin | Jun 27, 2016 | Blog
Discover these 7 Hotel Solutions, also known as hotel widgets or plugins, which are a quick and easy way to acquire extra features on any hotel website. They are able to turn an ordinary website into a source of relevant and priceless information, providing...
by Noelia Martin | Jun 15, 2016 | Blog
Digital Transformation in the tourism industry is gaining relevance. With the ubiquity of Smartphones in the consumer’s life it is no surprise that gradually more tourists are booking through this device. Specifically, Smartphones are responsible for 24% of...
by Noelia Martin | Jun 7, 2016 | Blog
Content Marketing is a very generous word, broad, I would say. Everything fits in this term: branding, service, product, communication, etc., but I will not review those general principles, I aim to analyse how the customer has evolved, highlighting what he is looking...
